ProfileTree, a Belfast digital agency, has reached its 1,000th business AI training milestone through its Future Business Academy, reflecting rising demand for practical AI education among SMEs across the UK and Ireland.

The academy delivers structured courses focused on applying AI in business, covering content generation, customer service automation, data analysis, administrative workflow optimisation, and preparation for AI-driven search engine changes.

Ciaran Connolly, founder of ProfileTree, said, “There's a significant gap between what enterprise companies can access and what's available to smaller businesses. Large organisations hire consultants, build internal teams, and invest in custom solutions. SMEs need to achieve similar outcomes with a fraction of those resources. Our training focuses on bridging that gap with tools and techniques that work at smaller scale.”

Training is offered via in-person workshops, remote sessions across the UK and Ireland, and group programmes for business networks. Participants span professional services, retail, hospitality, manufacturing, healthcare, construction, and creative industries, learning sector-specific AI applications to improve efficiency and scale operations.

Content generation modules cover marketing materials, social media, blogs, and emails. Customer service sessions focus on chatbots and ticket triage automation. Data analysis training teaches businesses to interpret sales patterns, customer behaviour, and operational performance. Administrative automation identifies repetitive tasks suitable for AI, such as scheduling, invoice processing, and reporting.

Answer Engine Optimisation is a key focus, helping businesses structure content to be cited in AI-generated search responses. Connolly explained, “The businesses that will maintain visibility are those whose content gets cited when AI systems generate answers. That requires different thinking than traditional SEO.”

Future Business Academy combines self-paced online learning with live sessions and practical assignments, giving SMEs scalable, hands-on AI training without the cost of one-to-one consulting.

Explore how ProfileTree helps SMEs implement AI for measurable business impact in the full story.

Photo credits to ProfileTree’s official website