Coventry-based copper tubing supplier and manufacturer Lawton Tubes has commissioned a bespoke digital training programme from Coventry and Warwickshire Chamber Training, covering Microsoft 365 Teams, OneDrive and SharePoint, as reported by Coventry and Warwickshire Chamber of Commerce Training.

Lawton Tubes is a £230m (€274.3m) turnover business currently planning a move to a new headquarters across the road from its current Coventry office in 2027, with the digital training initiative forming part of a broader commitment to upskilling staff ahead of that transition and through the company's continued growth phase.

The programme was co-designed with Lawton Tubes, with course content built around the company's own systems and procedures. Staff used their company devices to connect to their business network during sessions, training through real-life, everyday workplace scenarios designed to contextualise the learning and enable immediate application of newly acquired skills.

The training was delivered at Chamber Training's learning facility near the centre of Coventry, with the face-to-face format chosen deliberately by Lawton Tubes to maximise learning outcomes.

Rich Thomas, Head of People and Culture at Lawton Tubes, said the in-person approach had proven its value. "While online training has its place, as a business we feel face-to-face interaction can't be beaten as it increases the chances of better outcomes, and that has proven to be the case with Chamber Training, who have supported us with hands-on training on an area that is becoming increasingly important for our journey of growth," he said.

Sally Lucas, executive director of Coventry and Warwickshire Chamber Training, said the bespoke approach enables faster adoption of new skills. "We've built a bespoke training programme for the business that means the team are learning using their own systems which allow them to adopt what they've learned straight away," she said. "It's a great way to implement digital training into a business and see immediate results."

The partnership reflects a growing preference among UK businesses for customised, context-specific digital training over generic off-the-shelf programmes, particularly as organisations invest in technology transitions alongside physical expansion.